Paid advertising, also known as online advertising, is a targeted approach that allows businesses to reach their desired audience through paid channels such as search engines, social media platforms, or display networks. By investing in paid advertising, businesses can increase brand visibility, drive website traffic, and generate leads or conversions.

Paid advertising is a targeted marketing approach that allows businesses to reach their desired audience through paid channels like search engines and social media platforms. By creating compelling ads and setting specific targeting criteria, businesses can increase brand visibility, drive website traffic, and generate leads or conversions. With the ability to control budget and track performance in real-time, paid advertising offers a scalable and measurable way to achieve marketing objectives and maximize return on investment (ROI).

• Paid advertising works on a bidding system, where businesses compete for ad placements based on specific targeting criteria